If you have a transcript that contains the speech in your video, you can upload that file to YouTube’s captioning tool. However, these captions will likely have similar accuracy issues, and they aren’t yet widely available. You can manually edit these auto-generated captions, but YouTube highly recommends partnering with a professional captioning company like Verbit.Īdditionally, YouTube is beginning to roll out a YouTube live captioning process using its automatic captions. While convenient, this process generally results in captions that contain a significant number of errors. YouTube uses Automatic Speech Recognition software to generate and add captions to content that users upload to the platform. Here are the options that YouTube’s website outlines: Automatic Captions There are various methods for adding closed captioning to YouTube videos. What are the Benefits of YouTube Closed Captioning?.Adding Closed Captioning to YouTube Video.How to Get Closed Captioning on YouTube.That’s why YouTube’s platform makes it easy for creators to add closed captioning to YouTube videos. YouTube recognizes the value of closed captioning as a way to increase viewership and offer more accessible content. Adding captions will also make viewers more likely to watch your videos to completion. On average, videos that include captions see a 12% increase in watch time over videos that do not. Luckily, one of the simplest methods for boosting viewership and engagement on YouTube is to add accurate captions to your videos. What may have started as a platform for sharing personal videos is proving to be a valuable tool that helps businesses boost their brand visibility.Īs YouTube continues to dominate marketing and advertising efforts, content creators must identify the best ways to build audiences. YouTube is the most popular online video site in the US, with roughly 90% of digital consumers tuning in regularly.
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